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AI is taking an active role in elections. Here's how

A candidate running for Congress in Pennsylvania is believed to be the first candidate using AI campaign callers.

RALEIGH, N.C. — Artificial intelligence (AI) is now playing a role in elections, and one candidate is making headlines for using it to her advantage.

Democratic candidate Shamaine Daniels is running for Congress this year in Pennsylvania. She's believed to be the first candidate using AI campaign callers.

That move comes as voters, analysts and even other candidates are trying to figure what role AI can -- or should -- be playing in elections. 

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A Forbes report found those running for office could use AI to ask potential voters questions. AI would be asking things like what issues you care about, and what candidates you're familiar with. AI could even contact voters through phone calls, the report found.

The developments have led some to wonder what rules are in place. The National Conference of State Legislatures pulled some laws already on the books that may be applied to artificial intelligence in a handful of states.

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For example, a Michigan law requires a disclosure on political ads that are generated by AI, while other pieces of legislation have to do more with timing.

In Texas, Wisconsin, Minnesota and California, there cant be any publishing of deceptive video. In Texas, that specifically applies to videos published 30 days before an election. In Minnesota, it applies to videos published 90 days before an election. In California, it applies to videos published 60 days before an election -- unless it includes a disclosure about the video manipulation.

Meanwhile, a law in Washington passed in 2023 requiring a disclosure on "synthetic media" used to influence an election.

Contact Kia Murray at kmurray@wcnc.com and follow her on FacebookX and Instagram.

WCNC Charlotte's Where's The Money series is all about leveling the playing field in the Carolinas by helping others and breaking down barriers. WCNC Charlotte doesn't want our viewers to be taken advantage of, so we’re here to help. Watch previous stories where we ask the question “Where’s the Money” in the YouTube playlist below and subscribe to get updated when new videos are uploaded. 

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