FORT MILL, S.C. — WCNC Charlotte is always asking "where's the money?" If you need help, reach out to WCNC Charlotte by emailing money@wcnc.com.
Everyone is seeing the toll inflation has taken on our economy and our day-to-day lives. Federal Reserve numbers show that just in December, inflation went up. At this point, people are asking "where's the money" when they fill their shopping carts at local grocery stores.
But a grocer in Fort Mill says there's more behind the numbers that are out there.
For 15 years, Clint Boyd has meticulously connected the world's best fishermen with restaurants all over the U.S. and the Caribbean. He and his wife Elizabeth brought that knowledge to start Saltwater Markets with one promise.
"We said we would deliver the world's best groceries with the communities we were placed in and be a light to serve," said Clint Boyd.
In its 10th year of service, the shop is one of the biggest on suppliers of fresh seafood on the eastern coast of the United States. Boyd gave us insight into some of the effects of inflation and what we're seeing play out.
"The second commodities go up, regular groceries go up," he said. "That is the time to check out the high-end products which go down almost instantly."
Clint says his groceries are much less expensive than two or three years ago. But it's also in the way he does business. To help feed American fishermen, he goes directly to them cutting out any middle-influence.
Groceries are where many Americans are feeling the most pinch. Alphonso Ogbuehi, dean of Johnson C. Smith University's College of Business and Professional Studies, sat down with WCNC Charlotte anchor Colin Mayfield. He said that if Americans can hang on, relief should be on the way.
"In another three to six months you'll see the significant decline on prices, and people will start to see those declines.," Ogbuehi said.
This is the reason why the Boyds have continued to find better options to feed the masses without having them break the bank.
"We have two prices in our markets: the price we charge because we have to make a living and pay our bills, or free," Boyd said.
Contact Colin Mayfield at cmayfield@wcnc.com or follow him on Facebook, X and Instagram.
WCNC Charlotte's Where's The Money series is all about leveling the playing field in the Carolinas by helping others and breaking down barriers. WCNC Charlotte doesn't want our viewers to be taken advantage of, so we’re here to help. Watch previous stories where we ask the question “Where’s the Money” in the YouTube playlist below and subscribe to get updated when new videos are uploaded.