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Charlotte nonprofit helping new businesses get ahead

Freedom In Me offers a 12-week business development program to show business owners how to write grants or format business plans.

CHARLOTTE, N.C. — The Charlotte nonprofit Freedom In Me has customized training to meet the needs of businesses just starting out.

The 12-week business development program includes showing entrepreneurs how to format business plans, grants, and contracts. The program also provides tools for start-ups, networking contacts, and resources that help fill their business needs.

"They get an opportunity to put it all in action and pitch it in front of potential investors, people in the business community, and we pick top business to go on and receive a business shower," Freedom In Me Executive Director Donja Williams explained.

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A business shower is the way the group celebrates the entrepreneurs' accomplishments. The business owner who ranks the highest, wins $10,000. Other top participants get the chance to win free legal services such as legal filing, trademarks, payroll services, website design and business cards to launch their business at no cost.

“To see them come into our program nervous, scared and walk out empowered, walk out as business owners and take on the challenges of business is so rewarding," Williams said.

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The program got its start during the pandemic in response to the growing demand for new businesses that desired to launch in an environment where many others were closing. Since then, it's helped businesses acquire $1.5 million in funding. 

Now, the nonprofit is ready to take it to the next level.

“We are so excited," Williams shared. "We are looking to open a business training center of excellence, and hopefully launch business showers in different cities and states.”

The next top winner to receive a Freedom In Me Business Shower was announced at the nonprofit’s annual event July 20.

Ebony Finch, founder of House of Purpose, took home the top prize of $10,000.

“I was in very dark places when House of purpose was born but God made it plain that this was his plan for me,” Finch said.

Cassandra Taylor with Project Mentor Pro took home an award of $5,000.

A $2,500 award went to La Shaunda Carter from X-DeFender and $1,000 was awarded to Samira Maliki with Styled By Mira

Credit: WCNC

Find out more about the program's possibilities on its website.

Contact Larry Sprinkle at lsprinkle@wcnc.com and follow him on Facebook, X and Instagram.

To let us know how WCNC Charlotte can help you get ahead in 2024, email us at newstips@wcnc.com.

WCNC Charlotte's Where's The Money series is all about leveling the playing field in the Carolinas by helping others and breaking down barriers. WCNC Charlotte doesn't want our viewers to be taken advantage of, so we’re here to help. Watch previous stories where we ask the question “Where’s the Money” in the YouTube playlist below and subscribe to get updated when new videos are uploaded. 

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