CHARLOTTE, N.C. – Carolinas Healthcare System announced Wednesday that it has changed its name to Atrium Health as part of its transformation from just a Charlotte hospital to a regional healthcare provider.
“It’s quite remarkable to think back to our humble beginnings in 1940, when a group of ambitious, young clinicians answered the call to serve everyone and opened our doors as Charlotte Memorial Hospital,” said Atrium Health President and CEO Gene Woods. “Now, nearly 80 years later, our doors remain open, and we’ve helped our community thrive. As we have maintained our mission to serve all, we have also evolved. Our new name reflects our organization today and where we are going in the future to make a greater impact for the people we will serve.”
The company will also unveil a new logo as part of the name change.
The revised branding that accompanies the new name retains several familiar elements that were part of the Carolinas HealthCare System brand. The teal color remains, along with an updated “Tree of Life” icon, which has always held special meaning for the healthcare system and is one of the most recognizable logo marks in the region.
“While we continue to evolve as an organization, we will always hold true to our roots,” Woods said. “Our Tree of Life is strong and our mission to provide care for all will not change. Atrium Health will allow the organization to grow and impact as many lives as possible and deliver solutions that will help even more communities thrive.”
According to Atrium Health, the new name was selected for its meaning: "a place filled with light; a gathering ground where diverse thinkers come together and connections are made; and, literally, the chamber of the heart where each and every heartbeat begins."
Officials said full implementation of the name will take nearly two years. Signage at hospital and care locations will begin at the end of 2018 and into 2019. The organization introduced the new name to employees Wednesday, including more than 3,000 physicians and 16,000 nurses and other care providers.
