CHARLOTTE, N.C. — Lovin' Life Music Fest starts in a matter of hours in Uptown Charlotte. Festivals like this one have become hugely popular in recent years.
In the last decade, music festivals have become the go-to cultural experience for young Americans, boasting long lists of musicians, over several days. In some cases, music festival can even be an opportunity to camp out.
Baby boomers will be quick remind you, the popularity of spending days together with friends and sleeping in tents while listening to your favorite artists play on stage started way back in 1969 with Woodstock.
Throughout the decades, music festivals have become a big business in the U.S.
You might know the big names like Coachella, Lollapalooza and Burning Man.
In an average year, Coachella grosses over $115 million in ticket sales and makes tens of millions more in food, beverage and hospitality revenue, according to Billboard.
For the artists, performing at a music festival offers good money, without the grind of traveling city to city during a tour.
Contact Ben Thompson at bthompson@wcnc.com and follow him on Facebook, X and Instagram.
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