CHARLOTTE, N.C. — If you've been watching the Paris Olympics, you've undoubtedly noticed a familiar face in the crowd: Snoop Dogg.
The iconic rapper has become a surprising yet captivating presence at the Summer Games, but his appearance is no accident. It's the culmination of a carefully crafted rebrand that spans decades.
After finding success in the '90s, Snoop Dogg made a conscious decision to evolve his image. Collaborations with unexpected partners like Martha Stewart, and ventures into the wine industry marked a pivotal shift in his career trajectory and exposed a whole new audience to one of the most famous rap artists in history.
Fast forward to 2024, and Snoop Dogg is a global superstar with millions of followers. His journey to the Olympic stage began in 2021 when NBC tapped him to co-host "Highlights with Kevin Hart and Snoop Dogg" during the Tokyo Games. The dynamic duo was a hit, leading to Snoop's expanded role in Paris.
The French capital has already witnessed Snoop's star power in full force. From carrying the Olympic torch to sharing the spotlight with legendary gymnasts Simone Biles and Jordan Chiles. He even took swimming lessons from Michael Phelps, all in the name of being the face of NBC's Olympics coverage.
But Snoop Dogg's presence is more than just a celebrity cameo. It's a testament to his ability to reinvent himself and connect with audiences on a global scale.
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