CHARLOTTE, N.C. — A three-day music festival is coming to the Queen City.
The Lovin' Life Music Fest will run from May 3 to May 5 next year in Uptown Charlotte. More than 40 artists across different genres will perform on three stages in Uptown's First Ward for the festival's debut.
Festival organizers said the event is expected to attract 90,000 attendees and has a projected economic impact of more than $30 million for its first year.
Southern Entertainment, which is based in Charlotte, has already held other music festivals in Myrtle Beach, South Carolina, Wildwood, New Jersey, and Greenville, South Carolina.
“It has been a long-time dream of ours to bring a major music festival to our hometown of Charlotte and it truly takes a village to plan an event of this magnitude,” Southern Entertainment co-founder and partner Bob Durkin said.
Charlotte Center City Partners said the music festival "will be a major leap forward" for the city's efforts to grow the music scene in Charlotte.
Headliners will be announced next week, and four different types of festival passes ranging in price from $199 to $999 will go on sale at 8 a.m. on Dec. 14.
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