RALEIGH, N.C. — Political advertising has never been known for its honesty or accuracy. Generative artificial intelligence appears to be poised to take that to the next step.
A fully AI-generated campaign ad will begin airing next week on broadcast, cable and streaming services. It’s believed to be the first of its kind to appear on the state's airwaves. It features a parody version of Republican candidate Mark Robinson, uttering statements the candidate has actually made in other venues, from social media to religious services.
Its creator, Democratic donor Todd Stiefel, wants to draw voters' attention to those statements by using AI to recreate Robinson saying them. He started his own political action committee Americans for Prosparody, which he says is on track to spend about $1 million on this campaign.