CONCORD, N.C. — NASCAR leaders cut the ribbon to a brand-new productions facility in Concord, marking the latest addition to what's becoming a growing part of the NASCAR brand.
NASCAR continues to add facilities north of Charlotte as the sport expands its footprint outside the Queen City. Since its creation in the 1940s, NASCAR and North Carolina have gone hand-in-hand. By the '60s, Charlotte was the official place for all things racing.
But over the last few decades, NASCAR leaders have started taking their business up Interstate 85. In 2003, NASCAR unveiled its research and development center in Concord. Since then, Cabarrus County leaders have enticed the racing empire to bring its production facility from Uptown to a massive new space in Concord.
Last May, an 85% tax-based incentive grant was approved by Cabarrus County. By August of 2022, NASCAR announced it was planting its roots in Concord. The new facility in Concord will host NASCAR Productions, NASCAR Studios and MRN Radio with more than 140 employees across NASCAR's live event and on-demand production teams.
The new facility is expected to be fully operational by early January.
WCNC Charlotte is committed to reporting on the many issues facing the communities we serve. We tell the stories of people working to solve persistent social problems. We examine how problems can be solved or addressed to improve the quality of life and make a positive difference. WCNC Charlotte is seeking solutions for you. Send your tips or questions to newstips@wcnc.com.