CHARLOTTE, N.C. — Charlotte FC, Ally Financial and 704 Shop have launched a clothing collaboration ahead of the Club’s second season.
According to a news release, this exclusive collection represents the first time a local retailer has been granted a license to use the Club’s logo. The collaboration will consist of multiple drops throughout the 2023 season and includes hats, sweatshirts, t-shirts and outerwear.
“Fans of Charlotte FC are expecting us to be different, to be trendsetters, and to lean into a modern style,” CLTFC President Joe LaBue said. “Partnering with the talented, local designers at 704 Shop allows the Club to transcend new horizons in the lifestyle retail space. This first-of-its-kind collaboration will deliver more high-quality clothing options to fans in the new community kit colors they will proudly showcase at our matches and in their day-to-day lives.”
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Ally, the Club’s founding and lead partner, said it will match the proceeds from the sale of the collection, up to $10,000, to benefit Greater Goals, Charlotte FC’s free after-school soccer and financial literacy program for Title 1 elementary schools across the greater Charlotte area. The initiative kicks off one of many fans can expect from Charlotte FC and Ally as the brand joins the Club in two of its core programs promoting upward mobility: Greater Goals and Pitches for Progress.
“The unique collection with Charlotte FC and 704 Shop is a cool and innovative way to deepen our engagement with fans—and the community,” Stephanie Marciano, Ally’s Head of Sports and Entertainment, said. “Together, we’ll make a positive impact on financial education efforts right here in Charlotte, while making soccer more accessible to fans locally.”
The collection will be available for purchase at the stadium team store, 704 Shop, online at mlsstore.com and on 704 Shop’s website starting Thursday.
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