RALEIGH, N.C. — Naming rights opportunities highlighting betting companies wouldn't be allowed under proposed rules put forth Tuesday by the North Carolina Lottery Commission's sports betting committee. The latest set of rules are now open for public comment.
An in-person sportsbook, or wagering facility in the parlance of the commission, "may bear or utilize the operator's tradename." So there could be an ESPN BET Sportsbook at Charlotte Motor Speedway, for example.
The commission is responsible for regulating sports betting in the state and it is currently working through rules for every aspect of the industry.
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